The 12-Point Google Business Profile Check for Contractors
Twelve things Google looks at on your Business Profile that most contractors never fill in. Score yourself and see where you're losing ground.
Diego Villarreal
Founder, Atlas Contractor Systems
Why this list exists
Your Google Business Profile is the first thing most homeowners see when they search for a contractor near them. It shows up before your website, before your ads, before anything else. And most contractors fill in about a third of it and walk away.
Google rewards complete, accurate, active profiles. It doesn't reward the ones that were set up in 2019 and never touched again. So here are the twelve things that actually matter. Score yourself honestly.
The 12 points
Go through each one. If you can check all twelve, your profile is in better shape than most. If you can't, you now know exactly where to start.
The 12-point Google Business Profile check
Score: 0 / 12
How to score yourself
Give yourself one point for each box you can honestly check. If you scored 12, your profile is doing its job. If you scored under 8, you're leaving ground to contractors who scored higher — and some of them are less skilled than you. They just filled in their profile.
The ones who scored 12 didn't spend hours on it. They spent forty minutes once, and then ten minutes a month keeping it current. That's the whole difference.
The two that matter most
If you only fix two, fix these: categories and photos. Categories decide which searches you show up for. If you're listed as 'roofing contractor' but you're not listed for 'roof repair' or 'storm damage,' you're invisible to people searching for those. Photos decide whether the person who finds you actually calls you. A profile with three photos from 2019 looks like a business that might not be operating anymore.
What this doesn't do
A complete profile gets you into more searches. It doesn't get you to the top. Rankings depend on competition, distance, prominence, reviews, and a dozen other things Google weighs. Nobody can honestly promise you a position. What you can do is the part that's in your control — and most contractors haven't.
If you want help filling in all twelve points properly, we do that as a one-time service. One price, five business days, and your profile is finally finished.
Quick answers
If you're doing it yourself, about two hours of focused work. If we do it, five business days from when we have access and your photos.
Want to see this running live?
Book a 20-minute demo and we'll show you exactly how this works with your business name on it.
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